Last week, Facebook posted an announcement called, News Feed FYI: Fighting Engagement Bait on Facebook. They said in their announcement:

People have told us that they dislike spammy posts on Facebook that goad them into interacting with likes, shares, comments, and other actions. For example, “LIKE this if you’re an Aries!” This tactic, known as “engagement bait,” seeks to take advantage of our News Feed algorithm by boosting engagement in order to get greater reach. So, starting this week, we will begin demoting individual posts from people and Pages that use engagement bait.

Martyn Cook has been advertising online for the last 10 years and has earned millions of dollars across a plethora of niches, categories, and channels. To date, he has sold items including clothing, jewelry, gadgets, dog collars, books, and much more.

Martyn and his team have launched a software called TrustReach that allows Facebook posts to go viral without the use of engagement bait!

Watch this video to see how TrustReach helps you avoid engagement bait, and actually increase engagement through their tool TrustMsg.


Learn more about TrustReach here: